BUZZARD ARCHIVES VOL. 1: ADVERTISING - PAPERBACK - BOOK
Heās one of the most iconic characters in Cleveland history. From the mid-1970s to the late 1980s, there was hardly anyone in Northeast Ohio who didnāt recognize ā¦ the Buzzard.
Created in 1974 by artist David Helton as theĀ mascot for Clevelandās rock radio station WMMS 101 FM, the Buzzard was featured on millions of bumper stickers, T-shirts, sweatshirts, hats, jackets, halter tops, belt buckles, buttons, posters, sunglasses, coffee cups, beer mugs, records, TV commercials, newspaper ads, billboardsāyou name it.
But why a buzzard?
It seemed like a good idea at the time. After years of economic decline and population loss, Cleveland in the 1970s was being calledĀ a dying city. WMMS wasĀ a young radio stationĀ struggling to find an audience, with the FM band still so new that most cars didnāt even have FM receivers.
PairingĀ a defiant scavengerĀ withĀ a scrappy, creative teamĀ of on-air talent and promotersāit just felt right.
And it worked!
To celebrate the 50th anniversary of the Buzzard, this book digs intoĀ David Heltonās personal archiveĀ and shares his hand-picked selection ofĀ more than 120 fun, vintage advertisements featuring the Buzzard.
Accompanying text providesĀ back story and insider detailsĀ from John Gorman, the WMMS program director and operations manager who dreamed up the Buzzard and helped lead the station to market domination in thoseĀ glory days of FM rock and roll radio in Cleveland.
If you ever tuned in to an All Request Weekend (broadcast in quad!) or attended a Coffee Break Concert or wore your Buzzard T-shirt to school or to a show at Blossom (that you barely remembered the next day),Ā just flip open this book to travel back in time ā¦
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Description
Heās one of the most iconic characters in Cleveland history. From the mid-1970s to the late 1980s, there was hardly anyone in Northeast Ohio who didnāt recognize ā¦ the Buzzard.
Created in 1974 by artist David Helton as theĀ mascot for Clevelandās rock radio station WMMS 101 FM, the Buzzard was featured on millions of bumper stickers, T-shirts, sweatshirts, hats, jackets, halter tops, belt buckles, buttons, posters, sunglasses, coffee cups, beer mugs, records, TV commercials, newspaper ads, billboardsāyou name it.
But why a buzzard?
It seemed like a good idea at the time. After years of economic decline and population loss, Cleveland in the 1970s was being calledĀ a dying city. WMMS wasĀ a young radio stationĀ struggling to find an audience, with the FM band still so new that most cars didnāt even have FM receivers.
PairingĀ a defiant scavengerĀ withĀ a scrappy, creative teamĀ of on-air talent and promotersāit just felt right.
And it worked!
To celebrate the 50th anniversary of the Buzzard, this book digs intoĀ David Heltonās personal archiveĀ and shares his hand-picked selection ofĀ more than 120 fun, vintage advertisements featuring the Buzzard.
Accompanying text providesĀ back story and insider detailsĀ from John Gorman, the WMMS program director and operations manager who dreamed up the Buzzard and helped lead the station to market domination in thoseĀ glory days of FM rock and roll radio in Cleveland.
If you ever tuned in to an All Request Weekend (broadcast in quad!) or attended a Coffee Break Concert or wore your Buzzard T-shirt to school or to a show at Blossom (that you barely remembered the next day),Ā just flip open this book to travel back in time ā¦
